---
title: Solutions for Ad Operations, Ad Sales | Ad Measurement and Performance
description: Meaningly offers solutions for ad sales, programmatic operations, and measurement. Use AI to improve audience segmentation and ad targeting and performance.
---

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    - [Taxonomy Engine](https://www.meaningly.com/taxonomy-engine)
    - [Audience Builder](https://www.meaningly.com/audience-builder)
    - [Performance Predict](https://www.meaningly.com/predictive-ad-performance)
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# Solutions

### Predicted Brand Lift & Better Targeting Informed by Your Content

 

 

##### Predicted brand lift

## Ad Performance Prediction

#### Know what ads will work best and why without pricy and inconclusive A/B testing. Get a head start with suggested creative and insights informed by your content.

![Terms Maps](https://www.meaningly.com/hubfs/Terms%20Maps.png "Terms Maps")

#### Winning Creative without Paid Tests

###### Test real creative with our predictive performance engine without running paid test campaigns.

![dark_owl_clear](https://www.meaningly.com/hs-fs/hubfs/dark_owl_clear.png?width=50&height=50&name=dark_owl_clear.png "dark_owl_clear")

#### More Efficient Ad Campaign Spend

###### Cast a smaller net with impactful ad creative optimized for attracting your target audience.

![dark_owl_clear](https://www.meaningly.com/hs-fs/hubfs/dark_owl_clear.png?width=50&height=50&name=dark_owl_clear.png "dark_owl_clear")

#### Meaningful Insights into What Works

###### Meaningly highlights not just what works, but exactly why, providing actionable direction for your next ad.

![dark_owl_clear](https://www.meaningly.com/hs-fs/hubfs/dark_owl_clear.png?width=50&height=50&name=dark_owl_clear.png "dark_owl_clear")

## How does Meaningly improve ad targeting, performance, and revenue? With Predicted Brand Lift and a lot of measurement data science

###### Predicted Brand Lift (PBL) is a Reddit Ad Science service that uses AI and data science to predict how effective an ad campaign will be at increasing brand awareness and intent before launch. PBL analyzes an ad's content and themes to forecast its potential impact, providing advertisers with insights into why certain creative may perform better and allowing for optimization before investing in a full campaign.

![rainbow-graph](https://www.meaningly.com/hubfs/rainbow-graph.png "rainbow-graph")

 

**Pre-Campaign Optimization:**

PBL helps advertisers understand campaign potential before launching, allowing for adjustments to creative or targeting to improve performance.

 

**V****alidation of Creative Strategy:**

Advertisers can use PBL to confirm that their ad creative aligns well with their target audience.

[Case Study: ROLI ](https://www.business.reddit.com/success-stories/advertisers/roli#:~:text=Outcome,ROLI)

 

**Forecasting Impact:**

The service helps predict the likelihood of a positive brand lift in key metrics, such as Ad Awareness and Action Intent.

 

**Data-Driven Decisions:**

PBL equips advertisers with data-backed insights to make better decisions for future campaigns. 

[Case Study: Hooded Horse](https://www.business.reddit.com/success-stories/advertisers/hooded-horse#:~:text=Background,themed%20creative%20continuing%20to%20outperform.)

#### Future-proof Your Ad Targeting. 

[Learn More](https://www.meaningly.com/audience-builder?hsLang=en)

 

![Predictive Ad Performance](https://www.meaningly.com/hubfs/Predictive%20Ad%20Performance.png "Predictive Ad Performance")

##### Experience targeting

## Ad Sales & Operations

#### Improve ad targeting and find more effective placements with better content analytics and tagging, and privacy-friendly audience segmentation.

#### More Relevant Ad Targeting

###### Use content relationships to target based on interests and engagement with your content.

![dark_owl_clear](https://www.meaningly.com/hs-fs/hubfs/dark_owl_clear.png?width=50&height=50&name=dark_owl_clear.png "dark_owl_clear")

#### Improved Ad Performance

###### Uncover and reach less competitive but more focused segments to reach receptive audiences.

![dark_owl_clear](https://www.meaningly.com/hs-fs/hubfs/dark_owl_clear.png?width=50&height=50&name=dark_owl_clear.png "dark_owl_clear")

#### Privacy-friendly  Segmentation

###### Build segments informed by content relationships, without requiring invasive tracking.

![dark_owl_clear](https://www.meaningly.com/hs-fs/hubfs/dark_owl_clear.png?width=50&height=50&name=dark_owl_clear.png "dark_owl_clear")

## How does Meaningly improve campaign outcomes without costly A/B tests? 

###### Our cutting edge language modeling techniques create a deep but also highly consistent mathematical model of all your content and ads. 

###### Combining your campaign data with our content models provide predictive capabilities that stand up to validation even at scale.

![blue-green-graph](https://www.meaningly.com/hubfs/blue-green-graph.png "blue-green-graph")

![spectrum-graph](https://www.meaningly.com/hubfs/spectrum-graph.png "spectrum-graph")

###### Our modeling engine evaluates all media types against success and failure criteria. 

###### More importantly, it describes exactly which objects, themes, or concepts are responsible, and which ones might make it even better. 

###### Our predictive model is not limited to one set of metrics. It performs well across a wide array of marketing outcomes, from awareness to favorability to click-through-rate.

#### Predict and Optimize Ad Performance.

[Learn More](https://www.meaningly.com/predictive-ad-performance?hsLang=en)

## Get more ROI from existing content.

### Book your 20-minute show & tell today!

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